Cabinet refinishing marketing ideas

Show one real project clearly

Choose a finished cabinet job you actually completed. Ask the customer for written permission before using photos in public promotion.

Say where you want to share them: your page, Google profile, and any community posts. Respect a refusal.

• Take before-and-after photos from similar angles, with consistent lighting.
• Remove faces, family pictures, house numbers, paperwork, and other identifying details. Remove location data before sharing photo files.
• Caption the actual work: cabinet material, finish change, and which parts you refinished.
• Use a town name only with permission. Never publish the customer’s street address.

Do not borrow another contractor’s photos or use generated kitchens as your work. Avoid filters that misrepresent the finish.

Manufacturer pictures can explain an optional product, but label them clearly. They are not proof of your local installations.

Write down what you really offer

Keep one short list of your business name, phone, hours, services, and the areas you actually serve.

Use those same details on your page and business listings. Check them whenever your hours or coverage change.

Distinguish painting, staining, and repairs only if you offer them. Do not imply you replace cabinets unless you do.

Explain how to request an estimate and what information helps. Cabinet photos, approximate door counts, and a town can be useful.

Do not promise a fixed project price, completion time, or warranty without terms you can honor.

Check your Google Business Profile

Claim or manage your eligible Google Business Profile. Check its phone number, services, hours, and page link.

Add permission-cleared project photos. Choose categories that describe your actual business, rather than adding services to your business name.

If customers do not visit your business address, hide that address from the public profile. List only areas you actually serve.

Follow Google’s service-area guidance. A service area is not a promise that Google will rank you there.

A Nearby page supports this profile; it does not replace it. Keep Google’s details accurate even when you share another link.

Ask for honest reviews, without rewards

After each completed job, invite the customer to describe their actual experience. Use the same invitation regardless of expected rating.

A simple request is: “Thank you for choosing us. If you would like, please leave an honest review using this link.”

Do not offer discounts, gifts, or free work for reviews. Do not request five stars or filter out unhappy customers.

Google’s review policy prohibits incentives and selectively requesting positive reviews.

Reply calmly without exposing private project details. Ask permission before quoting a customer on your own page.

Give people one useful link

Your link should open a phone-friendly page with services, area, real photos, hours, and a clear contact action.

See the Augusta Cabinet Refinishing Nearby page for a real example of that layout.

This is a page example, not evidence of leads or sales. Your own page should use your details and customer-supplied photos.

Put the link in your Google profile, email signature, and estimates. Test it on your phone before sharing it.

If your existing page already answers these questions clearly, improve it before buying another page.

Share only where promotion is welcome

Check neighborhood group rules before posting. When promotion is allowed, share one permitted project photo and a short, accurate caption.

Identify yourself as the business. Do not pretend to be a homeowner recommending your own work.

Answer relevant questions without repeatedly dropping your link. Do not collect member contacts or send unsolicited private messages.

Ask before placing signs on a customer’s property. Check local rules before printing flyers or adding signs.

When a customer asks for a link to pass along, make it easy to share. Do not pressure them for introductions.

Track inquiries, not just views

Keep a private notebook or simple sheet. Record the inquiry date, source, requested service, general area, and next action.

Ask, “How did you hear about us?” Mark unknown sources honestly rather than guessing.

Keep customer contact details private and collect only what you need. Count inquiries, estimates, and booked jobs separately.

A page visit is not an inquiry; an inquiry is not a sale. Review your notes weekly for relevant requests and missed replies.

Start this week with one permitted photo, corrected business details, and one appropriate place to share your link.

Test one change at a time. A quiet week does not prove a channel failed, especially when few people saw it.